There are huge numbers of IT professionals and job candidates out there who, if asked what their dream company is, would reply “Google.” But ask them why, and they aren’t likely to say it’s because Google is a huge company and probably pays really well. Their reasons will vary, but most of them will boil down to the company culture.
Google might be a tech giant, but they’re famous for being a great place to work — and that’s the biggest reason they attract high-quality talent. Here’s why business culture counts for a lot when it comes to recruiting IT talent, and what your company can do to make your culture great.
Why you should care about culture
Company culture is more than just a buzzword. A great culture attracts great candidates, while a poor culture can turn promising talent away. Why does culture matter so much to your potential IT employees — and what does it mean to you as an employer?
News website Ryot eloquently phrases the results of a recent Gallup poll, saying “70% of Americans hate their stupid jobs.” But no one actually wants to hate their job. People don’t want to dread getting up and going to work every day — they want to look forward to it. They want to work for a company where they enjoy the co-workers, the atmosphere, and even the challenges that come with the job.
This is why workplace culture matters to IT candidates. A great culture is designed to alleviate stress, not amplify it. And if they identify a company with a great culture, they’ll really want to work there.
So, why should you care as an employer? Because happy employees are more productive employees. A great business culture creates and sustains employee enthusiasm, which makes your employees more productive — which leads to faster work, greater innovation, and an increased competitive edge.
A desirable company culture is one of the most powerful recruiting tools your business can have. When IT candidates see what kind of culture you have, they’ll be excited to work for you. What’s more, your existing employees will recommend the company as a great place to work, leading to more quality referrals.
Here are a few ways you can cultivate a business culture that attracts the best IT candidates to your company.
Keep the communication open
Open communication is a vital component of a great workplace culture. If your employees feel they don’t have a voice, they won’t feel free to point out problems or issues — and you may never know when problems develop, until it’s too late. Openness and transparency also convey a sense of trust, which is crucial to a happy workplace.
In terms of being open, make sure your employees understand and align with the company’s values, mission, and goals. This starts with your existing employees, but should also extend to the hiring process — look for IT candidates who adhere to the culture you have (or want), and you’ll create or maintain the right culture, which will attract more ideal candidates.
Encourage ideas and input
In a great business culture, management understands that good ideas and good decisions can come from anywhere — not just the people with their names on office doors. But in many companies, the bigger the organization grows, the more employee freedom is limited. This creates a culture of suppression and distrust, limits innovation, and crushes productivity.
Most employees want to feel that their work is making a difference for their company. This is especially true for IT employees, who are often loaded with innovative ideas and solutions. If they don’t have the freedom to express those ideas and be heard, they’ll look for an employer who will listen.
Treat your “I”s like a team
In a thriving workplace culture, “none of us is as important as all of us.” The best businesses treat their employees like a team, all working together to accomplish a common goal — rather than a bunch of individuals who must be directed to complete tasks that will eventually add up to a project.
In an individualistic culture, employees often see each other as rivals or competition. Working together is a chore or an imposition, and the stress of competing with co-workers bleeds into every aspect of the workplace. But when IT employees view themselves as a team, they’re more willing to cooperate. Everyone pitches in — and everyone gets the credit for a job well done.
Want to know more about why business culture matters, or need help shaping and defining your business culture? Contact the IT experts at Strategic IT Staffing today!